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Best-selling products
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Popular Gifts right now
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Pocket Pouch: Your Handy Helper for Baby Essentials
This compact and convenient little pocket is designed to keep all your baby essentials within reach.
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Eat, sleep and repeat
From birthdays to everyday moments, our kitchen range brings joy to all small foodies.
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Must-Have Baby products
Discover our bestselling baby and toddler products.
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2-in-1 Baby Crib
A cosy, lightweight 2-in-1 crib that grows with your child from newborn to toddlerhood.
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Baby Gift Guide
Here you’ll find long-lasting presents in clever and beautiful designs for every occasion.
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Sweet & Snuggly: Select the Perfect Gift Combo for Baby
Soft baby carriers offer hands-free cuddles, while cute bouncers create cozy moments of gentle play.
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Beige Obsession
Our airy Baby Carrier Harmony in 3D Mesh now arrives in this season’s must-have shade—grey beige."
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A family for families
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We are a Swedish family-owned company that manufactures safe and well-designed quality products for babies and parents worldwide. We are passionate about simplifying everyday life, nurturing closeness and helping families with young children enjoy each precious moment.
Free delivery from HK$350
Speedy delivery
Deliver to Hong Kong & Macao
Safe payment methods
Read more about payments, delivery and returns under Customer Service.